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Winning and Keeping Health Systems as Clients Webinar

Webinar:                Recorded 03-20-2024

As Head of Consumer Digital Innovations at Mount Sinai, Rachel Tornheim is a frequent target of healthtech companies looking to sell into health systems. Joe Ferrara comes to the topic from the other side, as a sales strategist who helped healthtech companies establish hospital partnerships.

Come hear from both of them on how to find a way in, win the contract, and keep the business of a health system - plus common mistakes to avoid along the way.

Facilitated by Gary Gravesandy, Product Manager at Mount Sinai Health System.

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Rachel Tornheim

Rachel is a healthcare operations leader who has worked for three health systems, two healthtech start-ups, and one payer. She has experience in value-based care (Remedy Partners), clinical decision support (MDCalc), and digital health (Mount Sinai), and she's led functions ranging from product operations and project management to quality and care redesign implementation. Rachel is currently Head of Consumer Digital Innovations at Mount Sinai, where she's led a 30-person team building patient engagement software.

Joe Ferrara

Joe brings over 7 years experience selling into health systems having served as Senior Director of Sales and Customer Service for an innovative life sciences startup. Currently Founding Customer Service Lead for PharmASSIST Healthcare Dashboards and Advisor for Light-it.

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Gary Gravesandy

Gary is a Product Manager at the Mount Sinai Health System and concurrently pursues his medical education at the Icahn School of Medicine at Mount Sinai. He brings valuable experience from clinical consultation for RubiconMD, a startup with a portfolio of health system partners, and strategic advisory for the Diversity Innovation Hub at Mount Sinai. Gary regularly leverages his expertise in clinical practice, operations, product management, and project execution, to shape digital strategies for Mount Sinai and offer valuable guidance to startups aiming to navigate the healthcare market.

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